Suchada Supakan, Natthaporn Loetsakulcharoen and Laddawan Thanlap
Opinion
19 July 2022
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As brand advocacy marketing grows in importance, i-dac Bangkok’s Suchada Supakan looks at how Thai brands can identify brand advocacy drivers and create them by harnessing social media.
Opinion
17 January 2022
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Everything that has happened over two years of COVID-19 will have a long-term impact on business and as Thailand enters the third year, i-dac Bangkok’s Suchada Supakan examines four trends in marketing that brands should take note of .
Opinion
08 December 2021
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As COVID-19 continues to change the world, i-dac Bangkok’s Suchada Supakan explores Thai consumer behaviours and their relationship with content creators, while looking ahead at what’s next for influencer marketing in Thailand in 2022.
Opinion
24 November 2021
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Amid the pandemic and its impact on Thailand’s automotive industry, i-dac Bangkok’s Suchada Supakan explores the e-commerce opportunities for auto brands and charts the future of marketing for automotive commerce in the kingdom.
Opinion
13 October 2021
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Amid soaring numbers of gamers and gaming revenues, i-dac Bangkok’s Suchada Supakan deep dives into the Thai gaming industry to define the marketing opportunities for brands.
Opinion
01 September 2021
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Suchada Supakan of i-dac Bangkok examines the boom in online VDO streaming services and what it means for brands and advertisers eyeing the Thai market.
Opinion
11 August 2021
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Online shopping for groceries and FMCG in Thailand has spiked during the COVID-19 pandemic and i-dac Bangkok’s Suchada Supakan shares research that can help advertisers understand consumers better and shape the right marketing strategy.
